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You do need to click the Dry Eye Concealer a lot of times. Click it continuously (not too fast) until you see the product appearing in the product appearing in the clear little window just below the lid.
We know this is a pain on the first go, but once the product is pumped up to the top of the tube it then dispenses on one or two clicks easily. Its a new airless tube that keeps the product super hygienic. This is crucial as its such a natural product.
The only down side is that the product does need to be pumped up from the bottom of the tube on first use.
Please persevere with the pumps until you see the product appearing in the little window and then a few pumps more and you will be it appearing in the brush head.